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Realizados a mediados de marzo de 1994, los también llamados talleres de prospectiva (Godet, 2006), se desarrollaron con la finalidad de presentar a los participantes el conjunto de metodologías o herramientas de prospectiva, permitiendo su apropiación y el establecimiento de un lenguaje común (p. 121). Dentro de estos seminarios, los participantes identificaron los factores de […]

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The constant churn was another reason Mr. Chiat reluctantly went along with his senior managers in 1995 and agreed to relinquish control, selling to a Madison Avenue giant, the Omnicom Group, which merged Chiat/Day into the North American operations of TBWA International. The resulting agency, the TBWA/Chiat/Day division of TBWA Worldwide, is where the remains […]